Brands want to be the center of the pet parent journey
The challenge
Pet brands are...
- In a constant battle for market share and staying top of mind.
- Fighting against brand confusion and dilution from market noise.
- Competing to be the go-to resources for pet advice.
- Struggling to create a more personalized pet experience and compelling advantage by using AI and their data.
the goal is clear
You need to become the go-to resource for the pet parent journey
the goal is clear
You need to become the go-to resource for the pet parent journey
Current Strategy
Your current strategies don’t focus on the pet parents' needs
Relying on veterinary referrals
Brands have historically relied on veterinary recommendations to sell products. Yet, with increasing costs and decreasing availability of appointments, pet parents are looking elsewhere for trusted advice.
Dependence on Dr. Google and social media
They’re hoping to win visibility online but lose the battle as customers get lost in an impossible maze of solutions that lead them away from your brand.
Investment in people, not technology
Another option is to staff up and invest in customer service. This gives pet parents personalized help and controls the relationship and information flow, but brands are hit with escalating costs, reliance on employees with high turnover and still don’t set a direct purchase outcome.
Full reliance on channel partnerships
Still others cede full control of the market to channel partnerships, with the hope of expanded market access, but simply further commoditize their brand instead of moving it to the center of the pet experience.
How to Get Real Answers
Offer personalized help to every customer, at scale
Leading pet brands must embody a more complete pet care service delivery model in the most convenient way for the consumer.
But how?
Get to the Center
